Terms of Service

Last updated: 26 September 2026

These terms govern your use of Stravax Engage. Please read them carefully. By creating an account or using the platform, you agree to them on behalf of the business you represent.

1. Who we are

Stravax Engage ("Engage", "the Service") is operated by Stravax Group LLC, a company registered in the United Arab Emirates (licence 2537844.01), with a registered address at Shams Business Center, Sharjah Media City Free Zone, Al Messaned, Sharjah, UAE ("Stravax", "we", "us"). In these terms, "you" and "Customer" mean the business that holds the account. These terms replace any earlier Stravax Engage terms, including the merchant terms in our help centre.

2. The Service

Engage is a customer engagement platform for WhatsApp and website chat, with Instagram and Facebook Messenger as they become available: a shared team inbox, opt-in marketing broadcasts, automation, Shopify abandoned-cart recovery, and lead and conversion tools (CRM and Ad Sync). Its WhatsApp messaging runs on Meta's official WhatsApp Business Platform. Available features depend on your plan and are described on our website and in the app.

3. Eligibility and accounts

Engage is for business use only. You must be at least 18 and authorised to bind your business. You are responsible for the accuracy of your account information, for keeping credentials secure, and for all activity by users you add to your organisation. Each organisation is a separate tenant; you may not access another tenant's data.

4. Acceptable use and WhatsApp policies

You are the sender of your messages and are responsible for them. You agree to comply with Meta's WhatsApp Business Messaging Policy, the WhatsApp Business Terms, and all applicable law. In particular:

• You must have a lawful basis and valid opt-in before messaging any contact, and honour opt-out requests.
• No spam, unsolicited bulk messaging, unlawful, deceptive, or prohibited content.
• You must not use the Service to harass, defraud, or infringe the rights of others.

Meta may rate-limit, restrict, or disable a WhatsApp number for policy violations. We are not responsible for actions Meta takes against your number or account.

5. Your data and your contacts

You retain ownership of your data and your contacts' data. With respect to that data we act as your processor and handle it on your instructions, as described in our Privacy Policy. You are the controller or, where you use the Service for your own clients, their processor. Either way, you are responsible for ensuring that the necessary consent and legal basis exist to message your contacts and to route their data through the Service. Where we act as your processor, that processing is governed by our Data Processing Agreement, which forms part of these terms; by accepting these terms you accept it, and no separate signature is required.

6. Trials, plans and billing

Free trial. A new organisation can take one 7-day free trial without a payment card. It does not become a paid subscription by itself: when it ends, the account becomes read-only until you choose a plan and complete checkout. If we give you a trial code that you use at checkout, your payment details are collected at checkout and the subscription is charged automatically when that trial ends, unless you cancel before then.

Plans and extras. Plan prices and allowances are shown on our pricing page and again at checkout, in USD or AED. Each plan includes a set number of seats and WhatsApp numbers. Extras cost the same on every paid plan: USD 12 or AED 44 per month for each additional seat, and USD 20 or AED 73 per month for each WhatsApp number beyond your plan's allowance. Instagram accounts, Messenger pages and the website chat widget carry no extra charge on the plans that include them.

Adding and removing extras. Extras are billed monthly, including on annual plans, and an extra added part-way through a billing month is charged only for the days left in that billing month. An extra you remove stays available until the end of the current billing month and is not charged after that; no part of that month is refunded. If you move to a plan whose allowance covers an extra, that extra stops being charged from the day of the change, and the unused part of its billing month is credited in the same way as the plan change itself.

Renewal. Subscriptions renew automatically each month or year, on the interval you choose, until cancelled. Each billing period is charged in advance; annual plans are charged in full at the start of each annual billing period.

Changing plans. If you change plan on the same billing interval, the price difference is prorated onto your next invoice. If you switch between monthly and annual billing, the new plan is charged the day you switch, with credit for unused time, and your billing date moves to that day.

Cancellation. An organisation admin can cancel in billing settings at any time, unless the account is suspended for non-payment, in which case contact support. Cancellation takes effect at the end of the current paid period, and you keep full access until then. After that, access is limited to billing, support and data export, and you can export your data as described in section 9.

Refunds. Fees already paid are not refunded, including for any part of a period after cancellation, unless applicable law requires otherwise or we agree in writing.

Usage beyond your plan. Apart from the AI allowance, plan usage limits (for example, broadcast messages, automation replies and flow runs, conversion events, and API and webhook calls) are a hard ceiling: when you reach one, that activity stops until the limit resets or you move to a higher plan (on the Scale plan, until we agree higher limits with you). Reaching a limit never results in an overage charge. Beyond your plan, the only usage taken from your prepaid wallet is AI usage past your monthly allowance, at the published rate, and any WhatsApp charges we have agreed to pay on your behalf, as described below.

Shopify app. Abandoned-cart recovery through our Shopify app also needs the app's plan, which Shopify bills to your store at the price shown in the Shopify App Store, under Shopify's billing terms.

Taxes. Fees are exclusive of any taxes, which you are responsible for where they apply.

WhatsApp charges. WhatsApp conversation charges are billed by Meta directly to your own WhatsApp Business account, at Meta's prices, with 0% markup added by us; they are separate from your Stravax Engage fees and are your responsibility. If we agree with you in writing to pay Meta for a number on your behalf, the WhatsApp charges for that number are instead taken from your prepaid wallet at the rate we agree with you.

Failed payment. Late or failed payment may result in suspension after notice.

7. Third-party platforms

The Service connects to third-party platforms you choose to use, including WhatsApp, Instagram, Facebook Messenger and other Meta products, Shopify, Stripe, Google, Microsoft Advertising, TikTok, Snapchat, the HubSpot, Salesforce and Zoho CRMs, and your own ticketing tool. Your use of those platforms is subject to their own terms, and we are not responsible for their availability, changes, or actions.

Payments in chat. If you connect your own Stripe account, your team can send customers a payment link in a conversation. You are the merchant of record for those payments: the link is created on your Stripe account, the money settles to your Stripe account, and your agreement with Stripe governs it. You are responsible for what you sell, for the accuracy of the amount and description, for refunds, chargebacks and disputes, and for any tax due. We add no charge of our own to those payments and we never receive or store your customers' card details. A payment link is payable as soon as it is sent, so check the amount before sending.

WhatsApp is a trademark of Meta Platforms, Inc.; Stravax Engage is an independent product and is not endorsed by Meta.

8. Availability and support

We work to keep the Service available and provide support appropriate to your plan, but we do not guarantee uninterrupted or error-free operation. Features labelled beta or early access are provided as-is and may change or be withdrawn.

9. Suspension and termination

You may stop using the Service at any time. We may suspend or terminate access for breach of these terms, a WhatsApp or platform policy violation, non-payment, or risk to the Service or others. On termination, your right to use the Service ends. We will make your data available for export for 30 days, after which it is deleted as described in our Data Processing Agreement.

10. Intellectual property

We own the Service, its software, and its design. You own your data. You grant us the limited rights needed to operate the Service for you. If you send us feedback, we may use it to improve the Service without obligation to you.

11. Warranties and disclaimers

The Service is provided "as is" and "as available". To the maximum extent permitted by law, we disclaim all implied warranties, including merchantability, fitness for a particular purpose, and non-infringement. We do not warrant any particular marketing, revenue, or deliverability outcome.

12. Limitation of liability

To the maximum extent permitted by law, neither party is liable for indirect, incidental, or consequential loss, or for lost profits, revenue, or data. Our total aggregate liability arising out of or related to the Service is limited to the fees you paid to us for the Service in the 12 months before the event giving rise to the claim.

13. Indemnity

You will indemnify us against claims and losses arising from your content, your messaging, your contacts' data, your lack of a valid opt-in or legal basis, or your breach of these terms.

14. Confidentiality

Each party will protect the other's non-public information and use it only to perform under these terms.

15. Changes to these terms

We may update these terms as the Service evolves. Material changes will be notified in the app or by email before they take effect. Continued use after changes take effect means you accept them.

16. Governing law

These terms are governed by the laws of the United Arab Emirates, and any dispute is subject to the exclusive jurisdiction of the competent courts of the United Arab Emirates.

17. Contact

Questions about these terms: support@engage.stravax.ai, Stravax Group LLC, Sharjah, UAE.